1) What is the design theme or metaphor that is used on the web site? How
does it add to your impression of the web site?
A very tasteful mix of graphics, animation, and sound.
2) What colors are used on the site? How do they contribute to your feelings
about the web site?
White, gray, black and red.
3) How consistently is the design followed from one section of the web site
to another?
Very well. It is consistent throughout.
4) Does the appearance and arrangement of elements on the page (such as the
placement of primary and secondary content or the location of navigation
buttons) make the pages easy and logical to use? If so, how is that
accomplished?
Yes; It was amazingly easy to follow.
Organization
1) What are the main categories used to organize information? Do they make
sense? Are they intuitive?
The usual suspects; Our Company, Contact, Multimedia,
News, Investor relations. Yes, very plain but clear.
The flash examples site was exciting. Plenty of examples neatly organized
into groups.
2) How closely does the overall organization of the site follow the
"five clicks rule" (you're never more than five clicks from the
information you are seeking)?
Extremely well. All information is within a few
clicks.
3) Does the placement of the hypertext links make sense? Are there too many
or too few?
Yes. Many, but I hesitate to say too many.
4) Was there anything that was too difficult to find?
I wasn't really looking for anything in particular, so no.
Writing
1) How would you describe the writing style? Friendly? Professional? What
words would you use?
Easy going, friendly, informational.
2) How concise was the writing? How clear was it?
There wasn't that much writing on the site. It isn't
necessary with all the flash.
Technical Performance
1) How would you judge the speed of the web site?
Excellent.
2) Were there some technical functions that dazzled you? Were there some that
didn't make sense or didn't work?
Yes, I liked the boxes on the flashexamples site that
changed when I moused over them. No.
Overall Assessment
1) What did you like best about this web site? What "'wowed" you?
The overall quality of the flash work.
2) Are there any places where the site could be improved? If so, what should
be the highest priorities for improving this site?
Not that I could tell.
